Lenka's Blog

     I'm excited to delve deeper into the world of search engine optimization (SEO). SEO is an essential component of digital marketing, and I believe it's crucial to understand its nuances to be successful in the Marketing field.      One of the things I'm most interested in learning about SEO is how to conduct effective keyword research. K eywords are extremely important in the world of SEO, as they help optimize business ranking on search engine result pages. I'd like to learn the tools and techniques used by SEO professionals to identify the right keywords to target.      I'm also interested in learning about optimizing title tags, descriptions, and header tags, which can all impact a website's search engine rankings. As someone who already has plenty of SEO experience on YouTube, I'm relatively knowledgeable about how the app uses these to increase video search rankings and would like to know how to utilize these optimizations to their ...

In recent years, the world of marketing has dramatically shifted towards a social media focus. Social media platforms like Facebook, Twitter, Instagram, and LinkedIn have become the go-to channels for businesses to reach their target audiences. One of the key reasons for this shift is the sheer number of people using social media. According to Statista, as of 2021, there are over 4.7 billion social media users worldwide. That's a massive audience that businesses can tap into to promote their products and services. Another reason for the shift towards social media marketing is the ability to target specific audiences. With the data that social media platforms collect on their users, businesses can create highly targeted ads that are more likely to reach the right people. This is a significant advantage over traditional marketing methods like television, radio, and print ads, which are more difficult to target specific audiences. Social media marketing also offers businesses the oppo...