Week 1 - SEO

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    I'm excited to delve deeper into the world of search engine optimization (SEO). SEO is an essential component of digital marketing, and I believe it's crucial to understand its nuances to be successful in the Marketing field.

    One of the things I'm most interested in learning about SEO is how to conduct effective keyword research. Keywords are extremely important in the world of SEO, as they help optimize business ranking on search engine result pages. I'd like to learn the tools and techniques used by SEO professionals to identify the right keywords to target.

    I'm also interested in learning about optimizing title tags, descriptions, and header tags, which can all impact a website's search engine rankings. As someone who already has plenty of SEO experience on YouTube, I'm relatively knowledgeable about how the app uses these to increase video search rankings and would like to know how to utilize these optimizations to their fullest potential.

    Overall, as a marketing major, I believe that SEO is a crucial component of digital marketing, and I'm excited to learn more about its intricacies. By understanding how to optimize websites for search engines effectively, I can help businesses reach their target audiences and drive more traffic to their websites.

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