Week 7 - CASA

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The CASA courses were created by developers to help people get hired; based on the top core skills needed for new hires to stand out.

They began by analyzing LinkedIn's top skills for 2021, Software development, Project Management, and Data Analysis being some of them. They named Digital Marketing one of the Top Five "hard" skills. In the past, they also found that many Marketing Jobs similar to Digital Marketing, have made the top lists for previous years. 

We can conclude that because Digital Marketing has consistently achieved high-ranking status in top skills for the year, it is unquestionably growing into an important aspect of businesses. The four most important areas are Social Media Marketing, Search Engine Marketing, Web Analytics, and Content. 

Search Engine Marketing is a billion-dollar business; One area of importance is Web Analytics, which seeks to track return on investments while optimizing a company's website. Google, for example, uses its own site for tracking this data.

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