Week 7 - Google Analytics

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Using Google Analytics can highly benefit a business's SEO campaign. It can be used to track data, keywords, and traffic to optimize ranking within a search engine. There are five total benefits of tracking these analytics.

Applications like Google Analytics are free of charge, offering similar functions and features when compared to other tools. Businesses are also able to locate how their visitors find their information, optimizing keywords can help increase views on natural listings. It's also easy to identify the pages and links customers view the most, bringing visitors to the right pages. Companies can also segment their visitors by new or old, topography, and referral sources. Finally, they can fine-tune their website to bring them quality prospects and more customers. 

Companies can collect data from Google, Yahoo, MSN, and other search pages to strengthen their ranking on their desired search platform. In order for a campaign to be successful it must be tracked and analyzed to provide the information necessary for a business to rack in customers. 


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