Week 1 - PPC Platforms

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    A PPC or Pay-Per-Click ad is a form of advertising that allows advertisers to only pay when someone clicks on their ad; this fee depends on who you advertise to, the industry you're advertising in, or how many people you'd like to reach. 

    There are roughly seven big names in PPC advertising, some of these include Amazon, Google, YouTube, and Twitter. Each of these platforms introduces its own unique Pay-per-click form of advertising. Amazon, for example, allows producers to boost their own merchandise to the top of their website's search, based of off keywords. This is similar to Google; they allow advertisers to pay for their products to show up at the top of each section of Google's home page. This could be the Shopping section, Images, Search results, and more. YouTube is a little different than both of these. An advertiser must make a video as an ad in order to promote a product or service. YouTube will then play their ads underneath videos or before a video plays. Twitter is a little more different, promoting tweets as ads can help generate interactions from users.

    Each of these Platforms can be a massive help in promoting a business, but it all just depends on who you are promoting to and how you choose to do it. Selecting the right home for your advertisement requires research and knowledge in order to choose the perfect one.

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