Week 1 - Hootsuite
Hootsuite is a website that makes content creation, scheduling, and management a breeze for content creators. It allows users to add socials to one place, giving a swift overview of everything posted.
Beginning with the Composer section; this is where content is about to be published. Users can add catchy captions, tags, or hashtags to adapt to each post depending on the platform being posted on. This allows for personalized engagement. Hootsuite is also stocked with royalty-free photos and gifs, which can be added to your media. Composer also offers audience targeting; giving you more ways to reach your intended audience. This can be done depending on location or age bracket.
Hootsuite allows for accessibility, whether it be adding descriptive alt-text to your Facebook, Twitter, or LinkedIn posts or subtitles to your YouTube or TikTok videos, Hootsuite allows for automatic formatting depending on what Social Network you choose to post on.
Promotion is also allowed on HootSuite; promoting your posts directly from the composer section can ensure that your post has excellent performance. You have the choice to publish immediately or later, depending on what time you choose or what time Hootsuite recommends.
The Planner section is an excellent way to view all your scheduled, published, or draft content within your calendar. You have the ability to plan scheduled posts or even create new ones!
Hootsuite is a great app designed to make creating and managing your content just that much easier. Connecting with your audience is extremely important while growing an online presence, and being able to customize and time posts is just as important.
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