Week 2 - Social Engagement with Hootsuite

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    Being able to maintain a strong presence on social media is paramount for businesses and individuals alike. Unfortunately, this can be difficult for most, and that's where Hootsuite comes to the rescue. Here are six ways to engage with your consumer base.

1. Engaging with Happy Customers
Hootsuite makes it effortless to engage with happy customers. You can quickly like their post and reply directly within your Hootsuite stream, keeping the conversation flowing and personal.

2. Sharing and Retweeting
Hootsuite also simplifies the process of sharing or retweeting tweets. Quoting the original Tweet embeds it in a box within your tweet, making it easy to add your own commentary.

3. Monitoring Engagement
It's essential to track who's retweeting your posts and you can do this effortlessly by clicking the number next to the retweet button. This feature helps you identify your most engaged followers and tailor your content to their interests.

4. Viewing Posts Natively
Sometimes, it's essential to view a specific post natively on the platform to gain a full understanding of its context. Hootsuite makes this easy – simply click the timestamp on a post, and you'll be redirected to the platform to view the post as it originally appeared. 

5. Managing Comments
For networks that allow commenting, Hootsuite enables you to create a separate comment stream, helping you stay on top of fast-paced conversations. While it's generally advisable to keep comments on your posts public, you have the option to hide spammy or hateful comments on Facebook or Instagram. 

6. Reporting and Private Conversations
If you encounter spammy or abusive comments on Twitter, Hootsuite provides the option to report the user, helping maintain a safe online environment. To initiate a private conversation on Twitter, click the direct message icon within one of their tweets.

    In conclusion, Hootsuite is a powerful tool that simplifies social media engagement across various platforms. Whether you're looking to engage with happy customers, share user-generated content, or manage comments and private conversations, Hootsuite offers a comprehensive solution to help you navigate the complex world of social media with ease. 


















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