Week 7 - The Digital Revolution

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The digital age has brought with it an explosion of terms of service agreements (TOS), which most internet users simply click through without a second thought. A staggering 90 percent of people admit to not reading TOS content in detail, and only 1 percent read it from start to finish, according to a Berkeley study. This raises a critical question: can we truly say users provide informed consent if they don't understand what they're agreeing to?

TOS serves as a legal shield for companies, allowing them to point to the agreement in case of a dispute. However, the value of data has soared, making it more crucial than ever for users to understand what they're signing away. With the rise of artificial intelligence, the data users provide can have extensive implications, yet many remain unaware of the value they're exchanging for a free service.

Fully informed consent (FIC) is an idea gaining traction, emphasizing that users must comprehend the implications of their agreements. This concept should be based on understandability, with simple and transparent explanations, free from legal jargon.

As data's value continues to rise, it's time for companies to rethink their approach to informed consent. Being proactive and transparent can establish a deep layer of trust, a valuable asset in an age where cybersecurity threats are pervasive. Companies that respect, protect, and empower their users will ultimately thrive in the digital era, while those who hide behind complex TOS may face a loss of trust and reputation damage. It's time for a paradigm shift towards fully informed consent and a more transparent, user-centric approach.


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