Week 2 - Google Ads for Business

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    Google Ads provides a wide range of products for advertisers to help reach consumers and advance business goals. This helps drive sales, get leads, increase website visits, influence consideration, build awareness, and promote apps. Google Ads benefits businesses by connecting them to the right people using relevance, control, and results.

    Ad campaigns come in different shapes and sizes; ranging from Search, Display, Video, Shopping, or App. Search ads show up within Google search results, and usually show up when people search for businesses or products similar to yours. Display ads appear across a network of two million sites and apps. Video ads will appear while streaming video content, either before or during a video. Shopping ads appear within search results near text or other responsive ads. Finally, App campaigns run across large properties owned by Google; Search, Play, and YouTube. 

    Overall, Google Ads can help by driving online, in-app, in-person, or over-the-phone sales, building brand awareness, and influencing consideration of products and services. 


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