Week 2 - The Value of a Google Search

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    It's estimated there are roughly 3.5 billion searches that go through Google daily, which makes Google the gateway to information, products, and services. Mastering Google Search campaigns for business is crucial. They allow businesses to connect with users actively seeking products or services.

    Meticulous planning is key to a successful campaign. Decisions, from network selection to bid strategy, offer flexibility aligning with campaign goals. Controlling which searches prompt ads is an art. Keyword targeting and match types, such as broad and exact matches, refine audience reach.

    In the digital marketing realm, Google Search Campaigns are beacons, helping businesses navigate the vast sea of online searches. Mastering these campaigns ensures products and services are just a search away. With 200 billion words searched daily, Google Search campaigns are the compass for businesses to make a lasting connection with their customers. 

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