Week 3 - Google Ad Search Terms

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    Google Ads' Search Terms Report provides insight into the effectiveness of your Search Network. This report compiles the actual search terms that triggered your ads, offering understanding for both seasoned PPC professionals and those looking to enhance their Google Ads knowledge.

    The report is able to unveil users' actual search behaviors, helping identify new keywords and potential negatives. If your ad appears for irrelevant searches, it's a signal to update your negative keyword list to prevent unnecessary expenses. Additionally, the report helps refine match types, showcasing which ones work best for specific keywords and searches.

    The "Match type" column allows a closer look at how search terms align with your actual keywords, empowering the strategic refinement of match types. The "Keyword" column reveals the dynamic interaction between search terms and triggered ads, providing a live view of your keywords in action.

    Regularly running the Search Terms Report is vital for understanding the quality of traffic generated by your PPC efforts. Collaborate with your team or agency for quarterly reviews, allowing for strategic analyses and informed decision-making. In the dynamic realm of digital advertising, the Search Terms Report is your compass for navigating toward advertising success. 

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