Week 6 - A Real World Perspective on Digital Marketing

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    Courtney Quinn is a seasoned Senior Marketing Manager at CompTIA and a Benedictine MBA student. In this interview, she shares valuable lessons she's learned during her work experience. Quinn underscores the importance of continuous learning in the digital marketing landscape, citing her journey from content marketing to leading a consumer lifecycle team.

    Quinn's passion for integrated marketing systems highlights the need to streamline processes, enhance efficiency, and ensure a cohesive brand message. This data emerges as a cornerstone in modern marketing, according to Quinn. The collaboration between marketers with data skills and data professionals with marketing knowledge is crucial for them to build strong systems and achieve sophisticated marketing solutions.

    Her smooth ascent into leadership positions in the tech and education sectors serves as inspiration for women, emphasizing the value placed on diverse talents. Quinn's interview provides essential insights for aspiring marketers, emphasizing continuous learning, integrated strategies, and the pivotal role of data in achieving marketing success

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