Week 7 - A Career Shift to the World of Digital Marketing

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    Ameri Arias' journey from an elementary education background to a role in digital marketing offers several valuable lessons. She emphasizes the importance of networking, as it becomes evident that connections in the industry play a crucial role in sparking interest. She also emphasizes the importance of taking the initiative to obtain certifications, such as the Google Search Certification. These certifications can showcase the proactive approach that can make applicants stand out in a competitive field.


    Arias' shift from a teaching career to a specialized role in search and social ads draws attention to the value of embracing change and pursuing roles aligned with personal interests. She essentially recommends focusing on both certifications and hands-on experience, emphasizing the balance needed for a comprehensive skill set.

    In conclusion, Arias' enjoyment of specialized roles suggests that expertise in a specific area, like search and social ads, can lead to continuous learning and growth. A collaborative work environment is also essential for this;  having a supportive team and winning awards just adds another layer to the importance of having fun in your workplace.

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