Lenka's Blog

Using Google Analytics can highly benefit a business's SEO campaign. It can be used to track data, keywords, and traffic to optimize ranking within a search engine. There are five total benefits of tracking these analytics. Applications like Google Analytics are free of charge, offering similar functions and features when compared to other tools. Businesses are also able to locate how their visitors find their information, optimizing keywords can help increase views on natural listings. It's also easy to identify the pages and links customers view the most, bringing visitors to the right pages. Companies can also segment their visitors by new or old, topography, and referral sources. Finally, they can fine-tune their website to bring them quality prospects and more customers.  Companies can collect data from Google, Yahoo, MSN, and other search pages to strengthen their ranking on their desired search platform. In order for a campaign to be successful it must be tracked and ana...

The CASA courses were created by developers to help people get hired; based on the top core skills needed for new hires to stand out. They began by analyzing LinkedIn's top skills for 2021, Software development, Project Management, and Data Analysis being some of them. They named Digital Marketing one of the Top Five "hard" skills. In the past, they also found that many Marketing Jobs similar to Digital Marketing, have made the top lists for previous years.  We can conclude that because Digital Marketing has consistently achieved high-ranking status in top skills for the year, it is unquestionably growing into an important aspect of businesses. The four most important areas are Social Media Marketing, Search Engine Marketing, Web Analytics, and Content.  Search Engine Marketing is a billion-dollar business; One area of importance is Web Analytics, which seeks to track return on investments while optimizing a company's website. Google, for example, uses its own site fo...